Just saw this on TV, the channel that broadcasts Big Brother are affiliated with Australia's cable TV provider that air The Walking Dead, and to promote "30 Days Without an Accident" they had a housemate (houseguest if youre American) walk for two hours to get his reward of watching the premiere in the house. This video wont be for everyone but if you're in for a Walking Dead related laugh watch this.
http://www.bigbrother.com.au/video/?uuid=2744249662001
Also I dont know if this works in other countries, if it doesnt, let me know so an admin can take off the blog.