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The Walking Dead Chop Shop

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The Walking Dead Chop Shop is a configurator app sponsored by Hyundai and INNOCEAN USA to build and customize a survival car, as part of the 10th Anniversary Celebration of Robert Kirkman's The Walking Dead. The game debuted at 2013 San Diego Comic-Con[3] and was officially launched on August 1, 2013.[4]

The initiative, presented by Hyundai, was created in partnership with Future US, a leading digital media and content marketing group, and Skybound Robert Kirkman's imprint at Image Comics.[4]


The app lets customize Hyundai vehicles with parts in an effort to build the ultimate zombie apocalypse survival machine. There are 3 different base vehicles, Hyundai Veloster Turbo, Santa Fe and Elantra, and over 900 different parts, including a horde plow, machetes, automatic crossbows, cattle gun, a flamethrower and more.[5]

Gamers can answer trivia questions from The Walking Dead comics to earn more points and unlock exclusive parts for their rides.[6]


Main article: 2013 Hyundai Santa Fe Zombie Survival Machine

The program allowed fans to enter their designs into a contest over the coming months, the winning design, selected by Robert Kirkman. The design created by Anson Kuo was chosen from more than 82,500 fan submissions of custom zombie survival machines. It was built by Galpin Auto Sports and was revealed at the Future US booth at 2013 New York Comic-Con on October 10, 2013.[7]


Advertising Agency: Innocean USA

  • Executive Creative Director: Greg Braun
  • Creative Directors: Tom Pettus, Scott Muckenthaler
  • Associate Creative Director / Art Director: Charles Gerstner
  • Art Director: Derek Arzoo
  • Copywriter: Brian Chin
  • Agency Tech Lead: Derek Dintzner
  • Technology Director: Peter Cole
  • User Experience Director: Nate Manchester
  • VP, Director of Integrated Production: Jamil Bardowell
  • Director of Digital Production: Matt Pollock
  • Digital Producer: Ashley Hadzopoulos
  • Director of Creative Services: Jill Pool
  • Art & CGI Supervisor: Barb Sanson
  • Art Producer: Kristen Miller
  • CGI Producer: Kristen Miller
  • VP, Group Account Director: Juli Swingle
  • Account Executive: Nadia Hernandez
  • Director of Product Information: Brian Bittker
  • Product Information Specialist: Charlie Ashby
  • VP, Digital Engagement & Strategy: Uwe Gutschow
  • Digital Analyst: Darian Gray
  • Director, Digital Strategy: Nguyen Duong
  • VP, Media Planning: Ben Gogley
  • Media Director: James Zayti
  • Business Affairs Director: Ann Davis
  • Business Affairs Manager: Celia Regenberg
  • Quality Assurance Managers: Chester Natividad, Ureesha Smith, Jason Lee
  • Production Artist: Lawrence Matthews
  • Director of Project Management: Lisa Malawar
  • Project Managers: Jamie Fink, Dawn Cochran


  • Executive Producer: Hans Weiss
  • Producer: Victoria Fishel


  • Illustrator: Shawn Kirkham, Corey Walker

Big Block LA

  • Producer: Kay Rough

Awards and nominations

  • 2014 Webby Awards - Mobile Sites & Apps - Integrated Mobile Experience - Winner[8]
  • 2014 AICP Next Award - Next Product Integration - Winner[9]
  • 2014 AICP Next Award - Next Mobile - Nominated[10]
  • 2014 AICP Next Award - Next Integrated Campaign - Nominated[10]
  • 2014 One Show - Entertainment: Custom Content / Co-Promotions - Bronze Pencil[11]
  • 2014 One Show - Entertainment: Mobile / Branded Content - Bronze Pencil[12]
  • 2014 One Show - Interactive: User Experience Design - Mobile / Design Craft - Merit[13]
  • 2014 One Show - Advertising: Innovation in Print / Print - Merit[14]
  • 2014 The North American Effie Awards - Engaged Community - Winner[15]
  • 2014 Digiday Mobi Awards - Best in Show[16]
  • 2014 OC Advertising Awards - Best in Show[16]




  1. Bossa Digital – The Walking Dead Chop Shop
  4. 4.0 4.1 Hyundai & INNOCEAN USA Launch "The Walking Dead Chop Shop"
  5. the-walking-dead-chop-shop
  6. New Free “The Walking Dead Chop Shop” App Lets Gamers Pimp Their Virtual Rides for Z-Day
  7. Hyundai, GAS And The Walking Dead Bring Fan-Designed Zombie Survival Machine To Life
  8. 2014 Webby Award Winner
  9. 2014 AICP Winners Announced
  10. 10.0 10.1 AICP Show and Next Awards Shortlists Set; Winners To Be Revealed During AICP Week
  11. 2014 One Show - One Show Entertainment INNOCEAN USA / Huntington Beach
  12. INNOCEAN USA / Huntington Beach
  13. 2014 One Show - Interactive INNOCEAN USA / Huntington Beach
  14. 2014 One Show - Advertising INNOCEAN USA / Huntington Beach
  16. 16.0 16.1 Innocean Awards

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