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The Walking Dead: Left Behind

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The Walking Dead: Left Behind is a Facebook app advertisement released February 2, 2012.[1] The app draws information from the Facebook player's account and incorporates it into a first-person viewing experience. After the player connects their Facebook account to the "Left Behind" app, the player will have a short film starring themselves waking up in the midst of the apocalypse. With the players hands covered in bloody bandages and the player confined in a police cell, the player will have to start piecing the puzzle together that the world has ended.

Each video is personalized based on the players Facebook account, resulting in plenty of Easter eggs. For example a photo of the players loved ones up on a corkboard or a dire text message from a close friend in Facebook. A profile picture appears in the game. In the app you are a prisoner who wakes up in his cell and retrieves the keys from a dead guard. Then you unlock the gate and find a picture of your friend and take it. Then you go to the parking lot and find a car and get in it. You then start to hotwire it but before you leave a walker who was in the back seat kills you.[2]


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References

  1. Experience Being a Survivor With The Walking Dead Left Behind Facebook App, AMC
  2. Josh Wigler, EXCLUSIVE: 'Walking Dead: Left Behind' Facebook App Launched, MTV (February 2, 2012).

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